I have simply been publishing posts without giving much thought toward how to make it more appealing to users . Your post gave me some creative ideas that I can use right away. Unlike graphs and screenshots, blog post banners serve no practical purpose.

• It provides tips on what area of your website’s load time needs improvement.
• So, what should you measure to stay on top of your campaign?
• Put simply, these factors have helped this guide earn a good reputation with search engines, which has helped it rank in Position 1 for years.
• This screenshot from my own Strategy template below simply suggests adding information on the target audience and what they want.
• While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture.
• Augmenting link quantity does not necessarily improve search rankings, particularly if the links have little value or come from low-level destinations.

SEO isn’t a role or a job, or even a growth-hack trick to get more traffic. Product managers, developers, and generalist marketing managers can do it too. Anyone who is improving the way search engines and search engine users understand a website is doing SEO. Getting an accurate and comprehensive picture of the organic landscape means tracking rankings for many keywords, and not just for your website but your competitor’s too. At Portent, we use STAT for rank tracking because it provides a very handy visibility metric called share of voice. It’s a summary metric that incorporates the estimated click-through rate and search volume of tracked keywords into a percentage to see which websites are likely receiving the most clicks.

Active link building

For example, let’s say you track one keyword, and all the top positions in Google are occupied by pages on your website. Because your website gets all possible traffic from that keyword, your Visibility is 100%. This metric in Ahrefs’ Rank Tracker shows what percentage of all clicks for the tracked keywords land on your website.

I’m really glad you shared your thoughts about what to do when it comes to SEO. Indeed, optimizing your website for the search intent, is the best way to go. Yes, that’s true, SEO is important for a website’s success. Everyone wants to rank higher in Google and those that follow solid SEO practices, will win the race .

Meaning of SEO in English

There’s a fixed format (described on Schema.org) where you should provide this information so search engines can easily find and understand it. Here, you can read a story about how it works and how Yoast SEO helps you with that. For instance, Yoast SEO creates a Schema graph for your site and has structured data content blocks for your How-to and FAQ content. Technical SEO is all about improving a website’s technical aspects to increase its pages’ ranking in the search engines. Making a website faster, easier to crawl, and more understandable for search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings.

• So don’t expect a brand new piece of fresh content to rank in Google the next day.
• If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt text.
• So, the users are going to be more interested in your products or services.
• The Meta description is not a huge ranking factor, but it is the text that people will see in search engines about the piece.
• Largest Contentful Paint – reports the amount of time required for the page’s largest content to load, including images and videos.
• Enhance User Experience – SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.

These strategies will work to drive the organic traffic on your website. If you properly handle the SEO according to the Google guidelines, you will surely rank your website. How to SEO Ecommerce Category Pages SEO optimized category pages can help you achieve better rankings in search. If you have reached this point, it’s time to deal with off-page SEO. Off-page SEO refers to SEO techniques that go beyond the website’s content. Pages that rank in positions 4 to 10 hold significant potential to climb higher on the search engine results pages .